marketingc8May 31, 20233 min“It’s My Gastrocnemius!”An athletic trainer approaching an injured athlete at Westwood High School in Blythewood, South Carolina might hear this: “It’s my...
marketingc8May 24, 20233 minJohn Scopes, (Nearly) 100 Years OnReading the new book Fever in the Heartland by Timothy Egan, we were reminded that the Scopes trial is nearly a century behind us. Egan’s...
marketingc8May 3, 20234 minBirth & Eggs & EvolutionWe can’t get enough of this article in Aeon Media (purpose: “to explore and communicate knowledge that addresses our shared need to make...
marketingc8Apr 25, 20233 minWhat’s In A Name (Part II)You have to admire the cheeky acronym. NOMEN. N = Non O = Original M = Malappropriate E = Eponymous N = Nomenclature And, to hear Dr....